Last updated: 2026-01-21T18:54:18Z

This Privacy Policy outlines how My Store (the "Website", "we", or "our") collects, uses, and discloses your personal information when you visit and use our services, or otherwise communicate with us in connection with the Website (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, a Website visitor, or another individual whose information we collect under this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our business practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on our website, update the “Last Updated” date, and take any other actions required by applicable law.

How we collect and use your personal information

To provide the Services, we collect and have collected personal information about you in the past 12 months from a variety of sources, as described below. The information we collect and use depends on how you interact with us.

In addition to the specific uses listed below, we may use the information we collect about you to communicate with you, to provide or improve or enhance the Services, to comply with any applicable legal obligations, to enforce any applicable terms of service, and to protect or safeguard the operation of the Services, our rights, and the rights of our users or others.

What personal information we collect

The types of personal information we obtain about you depend on how you interact with our website and use our services. When we use the term "personal information," we mean information that identifies, relates to, describes, or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

The information you provide directly to us through our Services may include:

l Contact Information includes your name, address, phone number, and email.

l Order Information includes your name, billing address, shipping address, payment confirmation, email address, and phone number.

l Account Information includes your username, password, security questions, and other information used for account security purposes.

l Customer Support Information includes information you choose to include in your communications with us, such as when you send a message through the Services.

Certain features of the Services may require you to provide us directly with certain information about yourself. You can choose not to provide this information, but doing so may prevent you from using or accessing those features.

Information we collect about your usage

We may also automatically collect certain information about your interactions with the Services ("Usage Data"). We may use cookies, pixels and similar technologies ("Cookies") to do this. Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, and other information about your interactions with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including vendors and service providers who may collect information on our behalf, such as:

l Companies that support our website and services, such as Google analytics.

l Our payment processors collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment, to ship your order, and to provide you with the products or services you requested in order to perform our contract with you.

l When you visit our website, open or click an email from us, or interact with our services or advertisements, we or third parties we work with may collect certain information automatically using online tracking technologies (e.g., pixels, web beacons, software development kits, third-party libraries, and cookies).

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also see the section below: Third Party Websites and Links.

How we use your personal information

· Provide products and services. We will use your personal information to provide you with services in order to perform our contract with you, including processing your payments, shipping your orders, sending you notifications related to your account, purchases, returns, exchanges or other transactions, creating, maintaining and otherwise managing your account, arranging for shipments, facilitating any returns and exchanges, and performing other features and functions related to your account.

· Security and Fraud Prevention. We use your Personal Information to detect, investigate or take action on potentially fraudulent, illegal or malicious activity. If you choose to use the Services and register for an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your account number, password or other access details with anyone. If you believe your account has been compromised, please contact us immediately. If you are a resident of the European Economic Area, the legal basis for these processing activities is our legitimate interest in keeping our website safe and secure for you and other customers, pursuant to Article 6 (1) (f) of the GDPR.

· Communicate with you and improve our services. We use your personal information to provide you with customer support and to improve our services. This is in our legitimate interest so that we can respond to your needs in a timely manner, provide you with efficient services, and maintain our business relationship with you, pursuant to Article 6 (1) (f) of the GDPR.

Cookie

Like many websites, we use cookies on our website. For specific information about how we support stores through FIRSTFISH and the use of cookies, please see http://www.iyofish.com.com/pages/cookies. We use cookies to support and improve our website and services (including remembering your actions and preferences), run analytics and better understand interactions with user services (which is in our legitimate interest in managing, improving and optimizing our services). We may also allow third parties and services to use cookies on our website to better customize our services, product advertising on our website and other websites.

Most browsers automatically accept cookies by default, but you can choose to set your browser to delete or reject cookies through browser controls. Please keep in mind that deleting or blocking cookies may adversely affect your user experience and may cause certain services (including specific features and general functionality) to not function properly or be unavailable. In addition, blocking cookies may not completely prevent us from sharing information with third parties (for example, our advertising partners).

Our website also recognizes Global Privacy Control (GPC) signals, which provide you with the ability to opt-out of certain uses or disclosures of your information. If you inform us of your preferences through GPC, we treat such signals as valid requests to opt-out of sharing/targeted advertising for the relevant browser or device, and if we are able to associate the device sending the signal with a Shopify account, we will apply that opt-out request to that account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. We do not recognize other “Do Not Track” signals sent from your web browser or device other than the Global Privacy Control.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for contract performance purposes, legal purposes, and other reasons consistent with this Privacy Policy. These circumstances may include:

· To vendors or other third parties who provide services on our behalf (for example, payment processing, data analysis, customer support, cloud storage, shipping and transportation).

· Disclosure to business and marketing partners to provide you with services and advertising. Our business and marketing partners will use your information in accordance with their own privacy statements.

· When you instruct, request, or otherwise consent to us disclosing specific information to a third party, such as in order to ship products to you, or through your use of social media widgets or login integrations, and with your consent.

· To our affiliates or otherwise within our corporate group where disclosure is in our legitimate interest in operating our business successfully.

· In connection with a business transaction, such as a merger or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service, and to protect or safeguard the operation of the Service, our rights, and the rights of our users or others.

We have disclosed the following categories of user personal information and sensitive personal information in the past 12 months to carry out the purposes set out in "How we collect and use your personal information" and "How we disclose personal information" above:

We do not use or disclose sensitive personal information without your consent or for the purpose of drawing inferences about you.

With your consent, we share personal information for advertising and marketing purposes, as described below.

In the past 12 months, we have “sold” and “shared” (as those terms are defined under applicable law) personal information for advertising and marketing purposes, as described below.

user generated content

The Services may allow you to post product reviews and other user-generated content. If you choose to submit user-generated content to any public area of ​​the Services, that content will become public and accessible to anyone.

We do not control who has access to the information you choose to provide to others, and we cannot ensure that parties with access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information you make public, or for the accuracy, use or misuse of any information you disclose or receive from third parties.

Third Party Websites and Links

Our website may provide links to websites or other online platforms operated by third parties. If you click on a link to a website that is not owned or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information on those websites.Information you provide in public or semi-public areas, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without restriction on their use by us or the third parties. Our provision of such links does not in itself imply an endorsement of the content on such platforms or their owners or operators, unless otherwise disclosed on the Services.

Children's data

The Services are not intended for children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may request deletion of such information by contacting us using the contact information listed below.

As of the effective date of this Privacy Policy, we have no actual knowledge that we have “shared” or “sold” (as those terms are defined under applicable law) the personal information of individuals under the age of 16.

Security and Retention of Your Information

Please note that no security measures are absolutely secure or impenetrable, and we cannot guarantee "absolute security". In addition, any information you send to us may be subject to security risks during transmission. We recommend that you do not use unsecured channels to send sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute and may only apply in certain circumstances, and in certain circumstances we may deny your request where the law permits us to do so.

· Right to access/know: You have the right to request access to the personal information we hold about you, including details about the ways in which we use and share your information.

· Right to erasure: You have the right to request that we delete the personal information we hold about you.

· Right to correction: You have the right to request that we correct inaccurate personal information we hold about you.

· Right to portability: In certain circumstances (but subject to exceptions), you have the right to receive a copy of the personal information we hold about you and to request that we send it to a third party.

· Right to Opt-Out of Selling, Sharing or Targeted Advertising: You have the right to direct us not to “sell” or “share” your personal information, or to opt-out of processing your personal information for “targeted advertising” purposes as defined in applicable privacy laws. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, then depending on your location, we automatically treat this as a request to opt-out of “selling” or “sharing” information for the device and browser you use to access the website.

· Restriction of Processing: You have the right to ask us to stop or restrict our processing of your personal information.

· Withdrawal of Consent: Where we rely on your consent to process your personal information, you have the right to withdraw such consent.

· Appeals: If we deny your request, you have the right to appeal our decision. You can do so by responding directly to our denial.

· Manage marketing preferences: We may send you promotional emails, and you can opt out of receiving these emails at any time by using the "unsubscribe" option provided in the emails we send you. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders you have placed.

You may exercise any of these rights where expressly stated on our website or by contacting us using the contact details provided below.

We will not treat you differently for exercising these rights. We may need to collect information from you (for example, your email address or account information) to verify your identity before responding substantively to your request. Subject to applicable law, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you authorize the agent to act on your behalf, and we may require you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaint

If you are not satisfied with the way we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or to lodge a complaint with your local data protection supervisory authority.

International users

Please note that we may transfer, store and process your personal information outside of your country of residence. Your personal information will also be processed by staff and third-party service providers and partners in those countries.

If we transfer your personal information outside of Europe, we will rely on recognized data transfer mechanisms such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant UK authorities (as applicable), unless the data is transferred to countries that have been determined to provide an adequate level of protection.

Contact person

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any available rights, please call us or send an email to [email protected] Customer Service Contact Email, or contact us at the following address: . For the purposes of applicable data protection law, and if not expressly stated otherwise, we will be the data controller of your personal information.